Tracy Haisley

Work experience

From an insurance company with national reach to a C-level apparel manufacturing executive publication to small local businesses, my training and experience have prepared me to tackle any job you put before me.

Product and Enrollment Communications Manager, Colonial Life, 2011-present
- Develop, implement, manage and monitor marketing, enrollment and customer service communications in all mediums to company’s consumer audience.
- Manage, support and monitor marketing initiatives to ensure they effectively support the corporate sales direction, branding guidelines corporate sales and marketing messages and globalization initiatives.
- Provide marketing communications direction to Premier Clients/enrollment and product areas as appropriate, to ensure strategic marketing and positioning that is consistent, focused and well-targeted.
- Direct all corporate marketing initiatives relative to the audiences listed above and allocate budget and resources strategically, overseeing outsourced talent as appropriate.
- Lead, advise, coach, and mentor a team of communication consultants.
- Serve as a key marketing and communications contact to business line executives, providing direct and professional counsel on issues related to marketing and/or customer communications.
Senior Communcations Consultant, Colonial Life, 2004-2011
- Manage multiple complex programs and communication initiatives simultaneously.
- Manage program budgets, as well as internal and external resources to produce quality results within the program’s budgetary guidelines and timeframes.
- Develop, implement and evaluate communication strategies throughout all phases of the project management lifecycle, which will drive and achieve stated business objectives.
- Through ongoing interface with key business partners, deliver quality writing and creative concepts based on sound communications and marketing principals.
- Define overall scope, creative direction and project management of communications programs that ensure consistent company-wide messages and complies with legal, compliance, graphic and corporate image guidelines.
Associate Editor, Apparel Magazine, 2000-2004
- Establish contacts with professionals in subscriber and advertiser bases.
- Cover events, meetings, etc, for purpose of articles in magazine and networking. Aid in the planning of key magazine fundraisers, including Executive Forum and Tech Conference.
- Work as key member of editorial team to plan issues of the magazine, write and edit articles. Manage all monthly Web content including web site production and the development of the weekly e-newsletter.
- Manage key editorial aspects of annual Buyer’s Guide and directory publications.
- Manage multiple, monthly, deadline-critical responsibilities independently.
- Write and edit multi-source feature articles. Act as key liaison with art department to manage editorial layout approval process.
- Coordinate content/write monthly “Product News” and “Issues & Updates” columns.
Freelance Marketing Consultant, 2000-2009
- Offer marketing consultation on a client's overall communications strategy.
- Develop and implement communications plans.
- Write and edit copy for brochures, pamphlets, newsletters, press releases, monthly articles and a variety of other marketing collateral; create and edit PowerPoint presentations.

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tracyhaisley@gmail.com

Tracy Haisley

Work experience

Product and Enrollment Communications Manager, Colonial Life, 2011-present

Senior Communcations Consultant, Colonial Life, 2004-2011

Associate Editor, Apparel Magazine, 2000-2004

Freelance Marketing Consultant, 2000-2009