Tracy Haisley

No matter what you create, planning is critical. Whether it's developing the creative brief for a single piece of collateral or executing a complex business strategy to create a self-service website, good project management skills are an essential component that I can bring to the table.

Examples

• MarketingNow: To keep up with the increasing appetite for customized enrollment materials, I wrote the business requirements and oversaw the development of a self service website that brought creating home-office quality material to their fingertips.
• Product Simplification: This initiative was in response to a need to make our product brochures more consumer friendly (including lowering the reading level and cutting through the insurance jargon), as well as reducing the print footprint the more than 1,200 pieces left behind. In addition, to writing, and overseeing the design of my 3 product lines, I managed the overall product simplification initiative ensuring everyone stayed on track and met their deadlines.

Product Simplification was honored with a 2011 IABC Award of Excellence and was selected as one of the Best in Show.