Tracy Haisley

Marketing Communications covers a wide birth of materials. From product brochures to start up initiatives to complex legislation, I can craft each piece's key message in a creative manner that will engage the reader.

Examples

• New Product Rollouts: New products are developed yearly. As part of the overall communications team project management, I crafted collateral for all audiences-Decision Makers, Brokers, Employees and Policyholders-and crafted the communications plan from which it is all executed. Example from the 2012 Group Term Life shown here.
• Cause-Related Marketing: Non-profits focused on Cancer related research have a natural fit with an insurance company. As part of our corporate partnership with 24 Hours of Booty, I conceptualizes, wrote and oversaw the design of the collateral.
• Plan Administrator Communications: Not every project has the glitz and glamour of others but that doesn't make them any less important. My work has included developing editorial calendars for our plan administrator audience that includes quarterly newsletters that keep them abreast of the latest news.
• Health Care Reform: Often I was required to distill complex subjects into digestible material for the consumer audience. There is no better example of this skill that our collateral on Health Care Reform.

Health Care Reform brochure